We are seeking a highly analytical and detail-oriented Part-Time Marketing Analyst to join our dynamic team in London. This onsite role offers an exciting opportunity to contribute to data-driven marketing strategies by transforming raw data into actionable insights. Working approximately 20-25 hours per week, you will play a crucial part in optimizing campaign performance and understanding market trends within a fast-paced environment.
As a Marketing Analyst, your primary responsibilities will include:
- Collecting, analyzing, and interpreting complex marketing data from various sources (e.g., website analytics, CRM, social media, advertising platforms).
- Developing and maintaining performance dashboards and reports to track key marketing metrics and campaign effectiveness.
- Identifying trends, patterns, and insights to provide strategic recommendations for optimizing marketing spend and improving ROI.
- Collaborating closely with marketing managers to define analytical needs, set up tracking, and measure the impact of initiatives.
- Assisting with A/B testing strategies and evaluating test results to inform future campaigns.
To succeed in this role, you should possess:
- Proven experience (2+ years) in a marketing analytics or data analysis role, preferably within a digital marketing context.
- Strong proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
- Excellent command of Microsoft Excel for data manipulation and reporting; SQL knowledge is a significant plus.
- Solid understanding of marketing KPIs, campaign attribution models, and data privacy regulations (e.g., GDPR).
- Exceptional analytical, problem-solving, and communication skills, with the ability to translate complex data into clear, concise insights for non-technical stakeholders.
- A Bachelor's degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
We offer a competitive hourly wage of USD 30 – 45 / hour, commensurate with experience, and the chance to make a tangible impact on our marketing success. You'll be part of a collaborative and supportive team, working onsite in our vibrant London office. This role provides an excellent opportunity for professional growth, allowing you to deepen your expertise in marketing analytics and contribute to innovative strategies within a forward-thinking organization.
